Partnering with Royal Enfield, we crafted an unforgettable piece for the global campaign of the highly anticipated New Royal Enfield Bullet 350 launch. Our TVC spot aired across the live broadcasts of the ICC ’23 Men’s Cricket World Cup, reaching audiences worldwide. The challenge was to capture the bike’s deep-rooted legacy, resonating across generations and landscapes in India. From the streets to the hills, we brought to life the essence of the Bullet’s enduring presence. A standout feature was the iconic ‘thump’—a sound revered by Bullet enthusiasts. We transformed this legendary beat into a powerful kick drum, giving the soundtrack a heartbeat that resonated with the energy and soul of the brand.” This version adds energy and flow to the narrative while highlighting the emotional connection between the brand and its fans.